RIDHO ANUGRAH

Digital Marketing (Digital Strategy)

About Me

I am a Digital Marketing professional with more experience since 2019 in managing ads on Google, Facebook and Instagram. Having experience in graphic design and brand design for business branding since 2018. I also have experience in creating e-commerce websites, landing pages and company profiles and have completed dozens of company website projects.

Work Experience

Digital Marketing Specialist

Domino UK | Dec 2022 – Current

Developing and implementing SEM and SEO strategies to increase website traffic and improve brand visibility in search engines Optimizing the website to enhance user experience and increase conversions Creating and managing Google Ads campaigns within the budget Producing and managing website content that aligns with SEO strategies Organizing and managing an effective content calendar to attract traffic and maintain visitor engagement Managing and analyzing data from Google Analytics to measure website performance and identify opportunities for improvement Creating monthly reports on website performance, including traffic, conversions, and ROI Collaborating with the design and marketing team to create engaging content that aligns with the Domino Indonesia brand identity.

Digital Marketing Executive

SQM Property | May 2022 – Dec 2022
  • Analysis & Strategy Marketing Plan, evaluating the performance of Organic social media, then optimizing the pillar content. June 2022, run 8 Meta Ads the DUO Cluster mortgage product with a target user segmentation and interest in luxury goods, generated 292 leads for 1 month of run ads, an increase of 37% compared to last month.
  • Social Media Management, scheduling the best hours for post content with a composition of cold 50%, warm 30% and hot 20% content.
  • Webiste Admin, manage and optimize the website and write articles that have been optimized according to SEO.

Web Builder & Leads Performance

Rahfa Kreatif | June 2018 – April 2022
  • Analysis & Strategy Marketing Plan, evaluating the performance of Organic social media, then optimizing the pillar content.
  • Create a website with a view according to the plan using CMS WordPress and Elementor as website element developers.
  • Research keywords with the highest volume and low level of competition and CPC that is not too expensive, then these keywords are applied in Google Ads
  • Evaluation of the google ads campaign that has been run which is then optimized for the keywords
  • Webiste Admin, manage and optimize the website and write articles that have been optimized according to SEO.

Certification

Tempo Institute

SEO Writing and Optimization

Tempo Institute | June 2022.  View Certificate

RevoU

Full Stack Digital Marketing

RevoU | January 2022 – April 2022. View Certificate

Progate

Frontend Developer HTML & CSS

Progate | March 2022.  View Certificate

Tech In Asia

Web Builder Training

Tech In Asia | April 2021. View Certificate

Gapura

Content Marketing and Copywriting

Gapura Digital | May 2020. View Certificate
Gapura

Google Ads

Gapura Digital | April 2020. View Certificate

Education

Master of Science

North Sumatra University | 2018 – 2020

Master’s degree

Bachelor of Economics

Asahan University | 2012 – 2016

Graduated Degree

Skills